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Ripley's Believe It or Not! Times Square General Admission

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Experience the adventure of a lifetime by exploring New York's most fascinating, exciting, and unique attraction located in the heart of Times Square - Ripley's Believe It or Not! Times Square. Amazing - even by New York standards.


Located in Times Square in the heart of New York City, Ripley's Believe It or Not! Odditorium brings people of all ages face-to-face with the world's most unbelievable curiosities. With 18,000 square feet of astonishing artifacts, exclusive oddities, exciting interactive exhibits and heart-stopping sideshow performers, this one-of-a-kind attraction welcomes visitors to experience the unusual and unexpected, where the entire family will rediscover wonder around every corner.

Ripley's admission now includes New York's ONLY Laser Race attraction within the attraction! Challenge yourself as you bend, weave, glide through a web of lasers to score your fastest time!

The Little Apple

The Little Apple features amazing exhibits such as Sounds of New York, Walking the Wallenda Wire and Climbing the Empire State Building. Each exhibit is a wonderful interactive experience that is fun for children as well as everyone else. The new gallery compliments the popular galleries introduced last year, including the World Trade Center exhibit made out of 470,000 matchsticks as well as the new baseball exhibit. See New York like you have never seen before.

Operating Hours

Daily: 09:00 to 01:00

Last admission is at midnight.

Winter Schedule: (January to March)

Sundays through Wednesdays: 09:00 to 23:00

Last admission is at 22:00.

Thursdays through Saturdays: according to regular operating hours


  • Admission
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Ripley's Believe It or Not! Times Square General Admission

Available: Daily
Inclusions: Admission
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Location and direction

Ripley's Believe it or Not! Times Square is open 365 days a year.

Standard Operating Hours:

Monday through Wednesday & Sunday from 09:00 to 23:00
Thursday through Saturday from 09:00 to 01:00

Price & Options

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  • All children must be accompanied by an adult.

  • Wheelchairs are available upon request at the admission desk on a first-come, first-served basis.

  • Food and drink are not allowed in the museum.

  • Objects likely to endanger persons are not allowed on Ripley’s Times Square property.

Required Items to Bring & Attire
  • Printed VELTRA voucher

  • A valid government-issued photo ID

  • Walking shoes

  • Camera

  • Sweatshirt / light jacket

Additional Note(s)
  • The activity schedule is subject to change.

  • The activity provider does not assume any responsibility for your valuables and/or personal belongings.

  • If you are driving on your own, you will be required to pay a parking fee.

Frequently Asked Questions

Please click HERE to send an inquiry about this activity.

Cancellation Policy

  • Any cancellations made after the booking confirmation date will be subject to a charge of 100% of the total amount.

Change Policy

Tickets can be redeemed on any date/time and are valid for one year from the time of purchase.
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